Adidas has launched House of Fast a free running pop up at Kite Beach running through Tuesday March 31 that invites runners of all levels to train together try new sessions and test their speed. The mirrored hub hosts daily shakeout runs tempo sessions guided group workouts recovery clinics and special events led by coaches and partner run clubs across the winter season.
Sign up for coached sessions on the hub’s booking page and join community runs that are open to everyone from beginner joggers to seasoned athletes. The venue also stages the Adizero 5km Segment Challenge on Strava where participants can record their best time on a dedicated route compare leaderboard results and compete for adidas prizes and experiences. Times logged on Strava can be added to the public board at House of Fast for a chance to win gear vouchers exclusive experiences and event access.
Beyond training the pop up becomes a meeting point for local running clubs offering workshops performance clinics and recovery events featuring foam rolling mobility work and expert advice on pacing and race strategy. Families and casual visitors can drop by to learn about local routes try on adidas kit and take part in community activations. House of Fast aims to support runners at every stage offering social runs guided sessions and structured workouts plus chances to win prizes and join a growing running community in Dubai.