ASUS Unveils Cutting-Edge AI Innovations and New Product Lineup at Computex 2024

At the highly anticipated Always Incredible launch event for Computex 2024, ASUS showcased its latest technological advancements and commitment to artificial intelligence (AI). The event highlighted ASUS’s new AI-supported innovations, including the introduction of Copilot+ PCs featuring advanced AI capabilities with a 45+ TOPS NPU AI engine.

ASUS Co-CEO Samson Hu presented the company’s comprehensive AI strategy, “Ubiquitous AI. Incredible Possibilities,” aimed at integrating AI into every aspect of the business. Hu emphasized, “To ensure our success, we’ve created a strategy designed to weave AI into every aspect of our business while maintaining our commitment to sustainability. ASUS is helping lead the way to make AI accessible everywhere for everyone and ensure that everybody can benefit from the possibilities guaranteed by AI.”

Key Highlights of the Event

ZenBook S 16:

• Super-slim and ultra-light OLED laptop with a premium Ceraluminum chassis.
• Powered by up to the latest AMD Ryzen AI 9 HX 370 processor.

ProArt Portfolio:

• New laptops, displays, and peripherals designed for creators.
• Includes ProArt P16 clamshell laptop and ProArt PX13 convertible with up to AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX 4070 graphics.
• Features ASUS exclusive AI apps like StoryCube, MuseTree, and ProArt Creator Hub.

Vivobook S 15 (S5507):

• Powered by the Snapdragon® X Elite.
• Exclusive Copilot+ PC with Windows AI features.
• Available for pre-order in the UAE & GCC countries from June 1st to June 19th, starting at 5,499 AED.

TUF A16 and TUF A14 Gaming Laptops:

• Equipped with AMD Ryzen AI 9 HX 370 processor and NVIDIA GeForce RTX 40-series GPUs.
• High-refresh-rate G-SYNC displays and Dolby Atmos audio.

ZenBook S14 and ExpertBook P5:

• Designed for professionals and small office environments.
• Powered by Intel Core Ultra processors.

Comprehensive AI Strategy: Ubiquitous AI. Incredible Possibilities

ASUS is leading the AI revolution with its forward-thinking strategy, integrating AI into every aspect of its operations. Partnering with industry giants like AMD, NVIDIA, Microsoft, Intel, and Qualcomm, ASUS aims to democratize AI accessibility worldwide. The strategy encompasses cloud and supercomputing services, edge devices, LLMs, and smart applications, focusing on enterprise solutions and robust AI servers for diverse applications, from smart healthcare to smart manufacturing.

Embracing AI-Powered Personal Computing

ASUS introduced a complete lineup of Copilot+ PCs, featuring 40+ TOPS NPUs, delivering new experiences for productivity, creativity, and communication. These AI PCs enhance privacy and security by processing data directly on the device, reducing reliance on cloud-based services. With Microsoft’s new AI features like Recall and Cocreator in Microsoft Paint, these devices are set to revolutionize how people use PCs.

ASUS also introduced groundbreaking software features like StoryCube, an AI multimedia library, and MuseTree, a Generative AI tool for creating stunning visuals. Security features include Adaptive Lock and Adaptive Dimming, providing a secure and efficient computing experience.