In an exciting development for both football fans and luxury real estate enthusiasts Chelsea Football Club has announced a groundbreaking partnership with DAMAC Properties to unveil the very first football-themed branded residences in Dubai. The project titled Chelsea Residences by DAMAC will be located in the prestigious Dubai Maritime City and promises to redefine high-end living through the lens of one of the world’s most iconic football clubs.
The residential development will include over 1400 upscale sea-facing apartments that incorporate Chelsea FC’s signature branding across architecture amenities and services. From concierge areas to performance zones the entire complex will reflect the essence of Chelsea’s elite status combining sports heritage with premium living.
According to DAMAC the Chelsea Residences will embody the luxury and legacy associated with the club including a commitment to innovation design and excellence. Jason Gannon President and COO of Chelsea FC expressed enthusiasm over the collaboration highlighting that the development will anchor Chelsea’s growing global influence and make its mark on Dubai’s renowned skyline.
DAMAC Properties is already known for curating luxury spaces and is currently working on another major real estate project in collaboration with Italian fashion brand Cavalli in Dubai Marina. The Chelsea partnership marks DAMAC’s expansion into the world of sports-branded real estate further solidifying its leadership in themed living.
In addition to the residential development DAMAC will be prominently featured on Chelsea’s men’s and women’s football jerseys throughout the remainder of the 2024-25 season. This branding will be visible starting from Chelsea’s upcoming UEFA Europa Conference League semi-final clash with Swedish club Djurgården.
Amira Sajwani DAMAC’s Managing Director of Sales and Development emphasized that the project is more than just real estate—it is a tribute to Chelsea’s passion legacy and constant pursuit of excellence. Though a completion date or visual renderings of the residences have not yet been disclosed the launch has already generated considerable buzz across both sports and property markets.
As Chelsea FC continues to expand its brand worldwide this landmark venture into luxury real estate signals a bold new chapter for the club and for football-inspired living experiences in Dubai.
