Gen Z may be the most adventurous skincare generation yet, but dermatology experts say this boldness must be paired with caution. Facial plastic and cosmetic surgeon Dr Debraj Shome explains that while young consumers are redefining beauty standards and embracing innovative routines, many are also unknowingly damaging their skin by following trends without proper guidance.
Today’s teens and young adults are quick to try newly launched serums, trending Korean essences, or ingredient-packed routines promoted by influencers. Their shelves are colourful, diverse, and often filled with products from both luxury and drugstore categories. However, Dr Shome notes that excessive use of active ingredients—like retinol, exfoliating acids, and intensive serums—can irritate the skin, especially when used without professional advice.
This generation also displays a refreshing shift away from heavy makeup. Instead of masking imperfections, many Gen Z users prioritise healthy, hydrated, naturally glowing skin. Their approach focuses on ingredients over brand names, analysing product labels for niacinamide, hyaluronic acid, ceramides, and retinol to understand what benefits their skin the most.
But Dr Shome emphasizes balance. He explains that medical-grade actives should not be introduced too early, recommending sunscreen during teen years but reserving powerful ingredients like retinol for the mid-20s unless medically advised. He also highlights how Gen Z’s gender-neutral approach to skincare is reshaping the beauty industry, with young men confidently adopting serums, sunscreen, and multi-step routines.
Sustainability has become another defining factor. Gen Z often prefers vegan formulas, eco-friendly packaging, and brands that reflect ethical, socially responsible values. Even with all these positive shifts, Dr Shome stresses the importance of professional evaluation. Influencer advice, he warns, is not a replacement for personalised skincare guidance from dermatologists.
Ultimately, experimenting can be fun—but only when aligned with your skin type and supported by expert recommendations. Sensitive skin users should be especially careful before adopting any routine seen online.