Emirates frequent flyers now have even more reasons to celebrate as the airline’s Skywards loyalty program introduces a new way to use miles in Dubai. Starting Monday, May 26, members of the Emirates Skywards programme can redeem their miles for tickets to major live events at the Coca-Cola Arena, one of the city’s top entertainment venues.
Located in City Walk and capable of hosting up to 17,000 attendees, Coca-Cola Arena regularly features a lineup of Dubai’s most anticipated concerts, comedy performances, sporting matches, and cultural shows. This new collaboration allows Emirates Skywards members to enjoy these experiences by bidding for or redeeming miles starting from just 5,000 miles, making it easier to access premium seating and exclusive hospitality packages.
This initiative forms part of the “Skywards Exclusives” program, which already offers unique experiences to Emirates travellers worldwide. With this update, members now gain access to unforgettable events featuring international pop stars, Bollywood celebrities, renowned comedians from the Dubai Comedy Festival, and teams like the Dubai Basketball team, all while enjoying the comfort of VIP views and luxury seating.
Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed his enthusiasm about this partnership, stating that it enhances the value of the program for both residents and international travellers. He highlighted the goal of delivering exceptional entertainment experiences and rewarding loyalty through this exciting initiative.
Mark Jan Kar, Senior Vice President of Entertainment & Content Development MENA and General Manager of Coca-Cola Arena, also praised the collaboration. He emphasized that the partnership brings together two leading brands known for excellence, with a shared mission to provide world-class live entertainment and top-tier hospitality in Dubai.
Whether you’re a resident of the UAE or visiting the city, you can now enjoy more value from your Emirates miles while witnessing spectacular shows in one of the region’s most iconic venues.