Dubai residents have a sweet surprise rolling through the city as a special Nutella ice cream truck makes its way across popular spots. The limited time activation is designed to showcase the brand’s newest product innovation, Nutella Ice Cream. This new dessert blends a smooth hazelnut ice cream with streaks of the classic Nutella spread that fans already love.
The branded truck will continue traveling around Dubai on Wednesday November 5 and Thursday November 6, offering visitors a chance to see the launch in person. People enjoying the city are encouraged to watch out for the mobile attraction and capture a photo to share on social media. Nutella lovers who manage to spot the truck can upload their picture and tag @nutellamiddleeast for a chance to be featured.
With Dubai’s warm weather, a Nutella ice cream treat is perfectly timed. The activation will run in multiple areas across the city until November 6, making it an ideal opportunity for dessert fans to enjoy the new flavor before the truck moves on.
All around Dubai until Thursday November 6. Follow @nutellamiddleeast for updates.