Influencers and content creators in Dubai and across the UAE must now follow updated media regulations that include securing a business licence if they earn income through their online platforms. Announced by the UAE Media Council on May 29, 2025, the new law adds to the existing requirement of obtaining a media licence, thus introducing a more structured and accountable framework for digital creators operating professionally.
The business licence requirement is aimed at those profiting from their presence on social media, YouTube, blogs, or other digital channels. In a supportive move, the UAE government has waived the business licence fee for the first three years, easing the transition for influencers adjusting to the new law.
This reform is part of the broader Media Regulatory Framework rolled out by the UAE Media Council to ensure responsible, ethical, and high-quality digital content. The framework is built to adapt to rapid developments in AI, digital media, gaming, video streaming, and online journalism, marking the country’s first major media legislation reform in over four decades.
Influencers in Dubai will now need two separate permits: one for business activities and another for electronic and digital media operations. These include permits for individuals who produce promotional or media content on social media, visiting influencers who provide similar content during short stays, and licenses for media firms running online platforms that offer visual or audio content.
The rule aims to strengthen audience trust, protect viewers from harmful content, and elevate the quality of digital media. Age-based content rating systems and licensing policies for digital news providers are also part of the council’s plan to modernize the UAE’s media ecosystem.
In tandem with these regulations, Dubai continues to welcome influencers with initiatives such as the Creators HQ, which supports up to 10,000 digital creators in applying for the UAE Golden Visa. This prestigious visa allows influencers to live and work in the UAE without the need for a sponsor for up to 10 years.
Earlier this year, Dubai also launched the Beautiful Destinations Academy, a program designed to empower travel influencers by offering training in content creation and the business of being an online entrepreneur.
With these latest regulatory changes and developmental initiatives, the UAE is signaling a clear shift toward formalizing and professionalizing the influencer industry — positioning itself as a global hub for creative talent.
