After months of silence, BLACKPINK has finally teased their return to the stage with a new global tour titled Deadline. But instead of igniting excitement, the teaser has drawn mixed reactions — with many fans expressing disappointment online. Released on May 23, the 30-second teaser serves as the group’s first collective activity since their Born Pink World Tour concluded in 2023.
The teaser begins with an edgy metallic synth paired with swirling pink glitter and a sharp drumbeat. As the glitter dissolves into darkness, a bold 3D “Deadline” appears. The visuals were expected to thrill BLACKPINK’s massive fandom, BLINKs — but many felt underwhelmed. Comparisons were quickly made to past promotional content, particularly their Pink Venom and Born Pink eras, with fans accusing YG Entertainment of recycling concepts.
Set to kick off on July 5 at Goyang Stadium in Goyang, South Korea, Deadline represents BLACKPINK’s official return as a group. For the past two years, members Jennie, Rosé, Jisoo, and Lisa have been focused on individual careers and brand deals. While the teaser signaled a reunion, it left some fans questioning the creativity behind the reveal.
Social media platforms quickly lit up with fan reactions. “Is this a teaser or a recycled trailer from Pink Venom?” one fan asked. Others joked about the minimalist reveal, with comments like, “I hope you’re hungry… for nothing,” and “YG reheating Born Pink leftovers again.” Criticism also targeted the visual effects, with fans noting similarities in the smoke and glitter transitions used previously.
Despite the backlash, the buzz surrounding BLACKPINK’s comeback remains intense. Fans expressed that even a simple addition of “coming soon” instead of “world tour” could have amplified excitement. A few supporters remained optimistic, praising the aesthetics and holding out hope that the full reveal would deliver more.
Ultimately, the Deadline teaser may not have pleased everyone, but it undeniably reignited global interest in BLACKPINK’s group projects. As the tour approaches, fans remain eager to see what the K-pop queens have in store.
