On World Chocolate Day, take a delectable journey through the globe’s finest cities for chocolate aficionados. From the cobblestone streets of Bruges to the romantic ambiance of Paris, the spicy allure of Oaxaca, and the historical richness of Cologne and La Fortuna, these cities are a paradise for chocolate lovers.
In Classical Nahuatl (Aztec) language, ‘chocolate’ was referred to as Xocolātl, meaning bitter water. Initially enjoyed as a bitter beverage, chocolate was transformed by Europeans who sweetened it, giving birth to the chocolate we savor today.
Despite facing significant challenges like poverty, child labor, and deforestation, the cocoa and chocolate industry continues to thrive, valued at $162 billion globally as of 2023.
Brussels, Belgium: Renowned for its rich chocolate heritage, Brussels is home to numerous chocolate shops, acclaimed chocolatiers, and artisanal craftsmen. Jean Neuhaus, a pioneering pharmacist, introduced Belgian chocolate in the 17th century, and his invention of the praline in 1912 remains a beloved treat. Visit top chocolate stores such as Neuhaus, Wittamer, and Pierre Marcolini, and savor the best chocolates including Godiva and Côte d’Or.
Paris, France: Chocolate’s journey to France began as a gift to young King Louis XIII from his bride, Anne of Austria. Initially a luxurious and exotic delicacy, chocolate was consumed as a liquid mixed with spices. Explore Parisian chocolate havens like Pierre Herme and La Maison du Chocolat, and indulge in top chocolates from Chapon, Valrhona, and Michel Cluizel.
Turin, Italy: Turin’s chocolate tradition dates back to 1560 when Duke Emanuele Filiberto of Savoy celebrated with hot cocoa. Known for inventing solid chocolate bars and the Bicerin drink, Turin boasts iconic chocolate stores like Caffarel and Venchi. Must-try chocolates include Giandujotto and Tartufo al Cioccolato.
Vienna, Austria: Vienna’s chocolate legacy flourished under the Habsburg Empire, where chocolate was a luxury item. The famous Sachertorte, created in 1832 by Franz Sacher, remains a must-try. Visit chocolate boutiques like Xocolat Manufaktur and Schoko Company, and enjoy chocolates such as Ildefonso and Ritter Sport.
Bruges, Belgium: Often called the Chocolate Capital of Flanders, Bruges is a hub of passionate chocolatiers. Explore Choco Story museum and renowned shops like Dumon Chocolatier and The Chocolate Line. Sample the finest chocolates, including Jeff de Bruges and Dominique Persoone’s creations.
Zurich, Switzerland: A chocolate city since 1845, Zurich’s chocolate history was revolutionized by Rodolphe Lindt’s invention of the conching machine. Visit chocolate landmarks like Sprüngli and Lindt Home of Chocolate Museum, and indulge in Teuscher Dark Chocolate and Läderach Grand Cru Noir.
Oaxaca, Mexico: Known for its historical connection to cocoa, Oaxaca offers unique chocolate experiences tied to social traditions. Visit stores like La Auténtica and Mayordomo, and try traditional drinks like Chocolateatole and Tejate.
Cologne, Germany: Discover Cologne’s chocolate heritage at the Chocolate Museum. The city became prominent in the chocolate industry after the creation of Dutch cocoa in 1828. Visit Café Reichard and Fassbender, and enjoy Ritter Sport and Hachez chocolates.
Hershey, USA: Hershey, Pennsylvania, is synonymous with chocolate, founded by Milton Hershey in 1903. The town features Hershey’s Chocolate World and a theme park. Enjoy iconic chocolates like Hershey’s Kisses and Reese’s.
La Fortuna, Costa Rica: Historically, cacao was so valued in La Fortuna that it was used as currency. Learn about Costa Rican chocolate on tours like North Fields Cafe Tour, and savor chocolates from Samaritan Xocolata and Rio Sierpe.