Dubai’s Roads and Transport Authority has unveiled a fresh rewards system designed to benefit regular users of the city’s public transport network. The new nol Plus program will allow commuters using the Metro tram and other transit services to earn loyalty points that can be redeemed at major shopping destinations including Dubai Mall.
Announced through official channels on Monday November 17 the initiative will be fully detailed on Friday November 21. A preview shared by the authority shows that gold silver and blue nol card users are expected to be eligible for the benefits. The system will be integrated into the newly enhanced nol Pay app which now features a smoother interface additional services and improved functionality.
The rewards rollout is aligned with Dubai’s move toward Account Based Ticketing technology a long term upgrade for the nol system. The updated app introduces a range of便利 features including managing multiple family nol cards scheduling automatic balance top ups receiving alerts for low balances and renewals as well as accessing instant purchases of travel passes. Users can also top up their mobile phone balance through the app.
Earlier this year the authority signed three agreements with KHDA Parkin and Paypal creating opportunities for nol cards to be used for dining parking and entertainment. Though full details of the nol Plus scheme are yet to be released these partnerships are expected to influence the expanded ecosystem. The goal is to reduce dependence on physical cash encourage digital payments and support environmentally friendly transport habits. With permanent silver blue and gold cards already offering convenience the new reward scheme aims to increase value and make the nol card even more versatile across the city.
