Dubai and Abu Dhabi shoppers have a chance to accelerate their way to VIP experiences at the Abu Dhabi season finale. From Saturday November 29 to Sunday December 7, BOSS and HUGO stores are hosting an in-store racing simulator challenge, giving customers the opportunity to win exclusive access to Luna Lounge at Yas Marina Circuit, motorsport experiences, and collectible race weekend memorabilia.
The Race to Win event spans nine days across Dubai and Abu Dhabi. Shoppers can participate by making a purchase at any BOSS or HUGO store and taking a spin on the professional in-store racing simulators. Lap times are instantly updated on a live leaderboard, allowing participants to track their ranking and compete for top positions.
Phase 1, running until Wednesday December 3, awards the top three lap times with access to Luna Lounge Hospitality at Yas Marina Circuit. Rewards include:
- 1st Place: Two Race Day tickets with Luna Lounge Hospitality access (December 7)
- 2nd Place: Two Qualifying Day tickets with Luna Lounge Hospitality access (December 6)
- 3rd Place: Two Practice Day tickets with Luna Lounge Hospitality access (December 5)
Winners and their guests will enjoy trackside views, premium dining by Cé La Vi, open bar, weekend access, and live concerts. Participating stores include BOSS at Dubai Mall Fashion Avenue, Palm Jumeirah, and HUGO at Yas Mall Abu Dhabi.
Phase 2, from Thursday December 4 to Sunday December 7, continues the excitement. Prizes include:
- 1st Place: Exclusive track day experience at Yas Marina Circuit
- 2nd Place: Dhs2,000 gift card
- 3rd Place: Dhs1,000 gift card
Participants meeting the lap-time threshold of 1:35 receive instant rewards such as Visa Cash App RB credits and AMR25 Lego model cars.
Shoppers can also collect exclusive keepsakes:
- BOSS Stores: Spend Dhs8,000 to receive a 1:43 AMR25 Alonso car model or Dhs4,000 for an Aston Martin cap. BOSS Marina Mall Abu Dhabi offers a 1:43 Aston Martin replica helmet for Dhs8,000.
- HUGO Stores: Spend Dhs4,000 at Yas Mall Abu Dhabi for signed RB caps or at Marina Mall Abu Dhabi for signed VCARB fanwear.
Participants can book their in-store racing simulator experience via WhatsApp at Dubai Mall Fashion Avenue, Palm Jumeirah, or Yas Mall Abu Dhabi. This is your chance to prove your racing skills and enjoy a thrilling VIP motorsport experience.
