The inaugural K-Food Supporter Appointment Ceremony 2025 captivated audiences on Sunday, June 15th, at KOREA 360, Dubai Festival City Mall. The event officially welcomed 40 passionate K-Food Supporters, poised to champion Korean culinary delights across the UAE.
A major highlight was an exclusive cooking show led by acclaimed celebrity Chef Choi Hyun-seok, renowned for his appearances on Netflix’s “Culinary Class Wars.” Chef Choi shared his expertise, demonstrating the finesse and flavors that make K-Food globally beloved.
The ceremony also featured the formal awarding of Certificates of Appointment to the K-Food Supporters. This significant moment was presided over by Chef Choi Hyun-seok, Consul General Lee Beomchan, and AT Center Dubai Director, Mr. Yong Pil Jeon. The event seamlessly integrated live participation with overseas supporters joining remotely from Egypt, Turkey, Qatar, Saudi Arabia, and Oman, via a dynamic conference call.
Furthermore, attendees received a comprehensive introduction to the K-Food Supporter Program, gaining insights into its mission, guidelines, and exciting future initiatives designed to promote Korean cuisine. All 40 supporters were also given official merchandise and exclusive giveaways, reinforcing their role in this vibrant culinary movement.
“This is a special day. Today, we are welcoming all of you as official K-Food Supporters. You are not only fans of Korean food, but also friends who will help us share Korean culture in the UAE,” stated Mr. Yong Pil Jeon, Director of AT Center Dubai. “We believe that with your help, more people will discover the joy of Korean food.”
This ceremony marks a significant step in strengthening cultural ties through the universal language of food.
